Video production refers to the process of capturing moving images in sections, combining them and editing by a producer. Film production, event videos and marketing videos are different examples of video production which are usually influenced by the targeted audience and scale production.
An idea which builds into a story and is written as a script usually prompts video production. Video production takes place in three sequential stages; preproduction, production and postproduction. The phase of video production where all the planning is done, requirements and time frame is determined is the preproduction phase. Video contents are captured at the production phase of video production which is a quite involving. Video sections are edited to ensure that the sound effects and image resolutions are proper and organize them to with an intention of communicating to the audience at the post production stage.
It is the responsibility of a video producer to oversee the idea of video production, provide lighting, cameras, make-up artist and do the budget to eventually actualize video production. The producer should observe all the legal rights that the government has put in place such as copy rights, and registration of the video for the film to be legalized. The producer should have it in mind that video production is a business which exists in very competitive environment in the entertainment industry and do all what it takes to perform best. Video production has gained popularity recently due to advanced technology and can be done more quickly and excellent results with ease.
The experience of the producer is critical as he gets to know what type actors to choose during casting and all the technicalities involved. The marketability of the f video is influenced by the ability of the producer to understand his audience for the video to be thrilling enough as well as broaden the scope of the targeted audience. Subtitles have been used by many producers in movie production with the aim of counteracting language barrier especially in situations where there targeted audience use two different languages.
Copyright regulations to avoid plagiarism and rating by viewers are some of the ways a producer should consider in marketing to increase profitability in video production. In the modern society, using videos is one of the easiest ways to pass information to the society and also used to pass knowledge in education facilities as it is quick to interpret visualized images. Preservation of event memories, learning,entertainment and more so job opportunities can easily be achieved through video production. Young people have come to realize and improve their talents and hobbies such as acting and shooting videos and benefit financially through video productions.